About Us

Rudbeckia was born to empower you to take a stand and drive positive change, and to do so in style.

Rudbeckia, commonly known as Black-eyed Susan, is a North American plant of the Daisy family. With its dark center and bright petals, Rudbeckia symbolizes the arrival of light and justice to the world.

We aim to do just that.

We design and handcraft jewelry pieces with a specific cause in mind, and partner with Canadian charities to collectively take a stand and start the conversation.